Customer Gaming Workshops

Objective:
Shed light on customers‘ strategies; optimize and sharpen own customer development strategy. Optimized customer relationship by generating customer insights.

Application Area:
Issues are preparation of important meetings with customers, e.g. anticipation of customers’ reactions on big bang launches planned.
Execution:
1-day-workshop with ca. 15-20 participants from sales management plus some managers from other functions (e.g. marketing) added, facilitation by Copper Consulting.

Benefits:
• Combine and revitalize company knowledge about customer(s)
• Long lasting & paralyzing routine in handling customer relations within the company can be broken.
• Quick and efficient: Results same day.